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Search Engine Marketing "SEM"  

Search engine marketing, or SEM, is a form of Internet Marketing to promote websites by increasing their visibility in search engine result pages (SERPs). It uses Pay Per Click “PPC” or Paid Inclusion advertising over the Internet. 

Facts: Search Engine Marketing “SEM” will be the most cost effective advertising program available to businesses and small percentage increases in customer awareness and satisfaction produces larger sales increase.

Use SEM to increase sales revenues in the near term.

Techniques are similar to Standard Marketing Programs, generally described as follows:

  • Define your niche.
  • Define your targeted response, budget and time frame.
  • Appoint your team and assign responsibility.
  • Examine your competitors and evaluate their Keyword phrases and website approaches
  • Define your Keyword phrases to match your targeted niches.
  • Load you website with the advantages, features and benefits you offer.
  • Make certain that the landing site and your fulfillment process are coordinated.
  • Decide how much to pay for each search term.
  • Monitor the performance of the Search Engine Marketing “SEM” program.

In short, no SEM campaign can be complete without practicing sound SEO first.  The primary goal of SEO is to make the site friendly for both the search engine and your visitors.  So even if you plan to spend money on PPC campaigns and other SEM elements, be sure that SEO is covered before you start substantial promotions.