Search Engine Marketing "SEM"
Search engine marketing, or SEM, is a form of Internet Marketing to promote websites by increasing their visibility in search engine result pages (SERPs). It uses Pay Per Click “PPC” or Paid Inclusion advertising over the Internet.
Facts: Search Engine Marketing “SEM” will be the most cost effective advertising program available to businesses and small percentage increases in customer awareness and satisfaction produces larger sales increase.
Use SEM to increase sales revenues in the near term.
Techniques are similar to Standard Marketing Programs, generally described as follows:
In short, no SEM campaign can be complete without practicing sound SEO first. The primary goal of SEO is to make the site friendly for both the search engine and your visitors. So even if you plan to spend money on PPC campaigns and other SEM elements, be sure that SEO is covered before you start substantial promotions.