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Search Engine Optimization "SEO" Program

            Definition: Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic" ("natural" or "algorithmic") search results. Usually, the earlier a website is presented in the search results, or the higher it "ranks" the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

 

Search Engine Optimization Program Outline

 

  • Marketing Goals and Targets
  • Relevancy of your message
  • Content of website as the foundation for effective Search Engine Optimization (SEO)
  • Keyword Analysis

 

Top Ten Website Analysis

 

A number 1 listing in the Top Organic could be worth millions in sales. Most Internet Experts agree it takes 6-12 months to fully optimize a website and then constant monitoring to maintain prominence. Website Analysis can also be used to evaluate competitor’s websites.

 

Improve Organic Ranking Evaluate and Modify Website Components

  • Title
  • Description
  • Keywords
  • Headers
  • Body
  • Links
  • Monitoring
  • Maintenance

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The Internet and Search Engine businesses are useful only if searchers can find you when they are looking for information concerning your products, services, and business attributes. The Search engine optimization (SEO) process is well defined. It is not another computer network mystery. Successful SEO requires knowledge of how the Internet works, how Search Engine "spider" algorithms work, and how webpage design parameters influence the Search Engines. It requires expert attention.